About
I'm Kaye. I got personal branding wrong for most of my career.
I'm a visibility, personal branding and AI visibility consultant. I'm also a Certified Digital Marketing Professional with 17+ years in multimedia, communications and marketing roles across government, health, education, publishing and hospitality. I could promote a client's work all day. Promoting my own felt uncomfortable, so for years I kept my head down and let the work speak.
It didn't. Good work stays quiet unless someone can find it.
The Quiet Power Move is what I learned once I stopped treating visibility as bragging and started treating it as making my expertise easy to discover.
My Personal Branding Formula
(Values + Personality + Purpose + Credibility) × Visibility = Impact
Visibility is the multiplier. Everything inside the brackets can be strong, and if visibility is zero, so is the impact.
How I tested it
I built a jewellery brand to see if visibility compounds.
Oh How Kind was a jewellery brand with a message of self-care, built alongside a full-time job. In 2020 I posted on Instagram every day for a full year without missing one, replied to every comment and message, and grew the page to almost 10,000 followers.
The features, awards and speaking invitations in this list followed. None of them came from being louder. They came from being easy to find.
- Top 50 Small Business Leaders. 2022.
- British Vogue. Invited to be featured in the Jewellery Designer Profile, three times.
- Condé Nast Traveller. Invited to be featured in the Luxury Gift Guide, three times.
- Tatler. Invited to be featured in Jewel Drops.
- London Accessory Week. Feature article.
- Best Marketing Award. Belmont and WA Small Business Awards 2021.
- National Finalist. Small Business Champion Awards 2022, Online Business category.
- Social media manager. TEDxPerth.
- Guest lecturer. Edith Cowan University and Keystone College of Business and Technology.
- Speaker. Perth Convention and Exhibition Centre and Belmont Business "Ask an Expert" Sundowner.