Work with me
LinkedIn profile audit and optimisation.
Recruiters, clients and future colleagues often read your LinkedIn profile first. I review it from their side, then either show you exactly what to fix or rewrite it for you.
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LinkedIn profile audit
The Opening Move
A PDF audit you act on yourself. It includes:
- Audit in a PDF
- A section-by-section snapshot: strengths, quick wins and opportunities
- Your top 5 priorities, in order
- A suggested headline that leads with impact
- Quick polish fixes you can make in minutes
- Bonus: an AI visibility check of what AI tools find about you
Done for you
LinkedIn profile optimisation
I rewrite your profile around your goal, whether that's clients, speaking, board roles or a career move.
- The First Move. Headline, About, education, certifications and awards, plus a 'what I changed and why' summary.
- The Power Move. Everything in The First Move, plus rewritten Experience and targeted keywords and hashtags.
- The Signature Move. Everything in The Power Move, plus a skills and endorsements strategy and photo editing.
Add-ons: Content Strategy, Custom Canva banner, extra-fast delivery.
Who it's for
Experienced professionals, usually ten or more years in, who are considering a change or a step up and want their profile to reflect what they can do.
You're thoughtful and capable, and more comfortable doing the work than talking about it. Good. That's who this is built for.
It isn't for people who want to go viral, become influencers, or post daily hype content.
Know someone who'd benefit? Refer them and earn up to 25%.
The bonus: your AI visibility check
LinkedIn is one of the sources AI tools cite most.
In a Semrush study of answers from ChatGPT Search, Google AI Mode and Perplexity, LinkedIn was the second most cited source, behind Reddit. The study covered January and February 2026.
Every audit comes with this check as a bonus. I look at what's publicly findable when someone asks AI about you by name, then set out what comes up today, what's missing or unclear, and the changes to your profile and posts that make you easier for AI to understand and quote.
It's a snapshot. Results vary between AI tools and change over time.
Source: Semrush, "We Analyzed 89K LinkedIn URLs Cited in AI Search", March 2026.
The honest promise
A stronger profile changes who finds you and how you're considered.
It is never a guaranteed callback, job or promotion. What it does is make sure the right people can see what you bring.